THE OBJECTIVE
Drift Luxury Nail Bar is a new business opening in Calgary July 2018. They are a salon business with a very specific theme and idea: natural and mindful. The owner of Drift asked me to help design the business’ branding and identity. As well, I would be given the opportunity to design their website, signage, and labels! I am very excited about this project because I get to help build the business’ identity and brand from the bottom.
THE PROCESS
The first step was to create the logo for Drift. The owner had a lot of ideas and inspiration which was fantastic. She wanted to use a soothing green that provided a rustic feel along with the typography and textures. Working with a circular logo was more challenging when it came to spacing and typography layout. Another challenge was the font choice; by using a handwritten or script font, it made things more organic to work with. I am very used to designing with grids and solid lines, so this was a great challenge for me and a good learning experience.
I completed Drift’s temporary website that acts as a landing page filled with information, opening dates, and contact information. The final and complete website will be completed in the future!
